Author Biz listeners agree that book descriptions are one of the most useful elements in selling their books. So why are we so afraid of writing book blurbs? Author, teacher and podcast host Bryan Cohen joins us to discuss why book descriptions are so important and then we consider the four essential elements of any book description.
Author Martha Carr joins us to talk about the rapid release launch strategy she’s using to launch the Wallis Jones thriller series. We discuss her plan, which is to publish six books in 91 days. She explains why she’s releasing the books so quickly, what she hopes to accomplish by doing so, and why she’s willing to come back to report on her progress after each new release. To Martha, it’s all just data, and we’ll all learn from her data in the high-wire act that is her launch process.
Michael Anderle joins us after his first full year as a published author. We discuss his original goals, the remarkable success he achieved in his first year, and his advice for achieving the publishing goals you’ve set for your author business.
Honorée Corder joins the show to discuss the launch process she used for her latest work, YOU MUST WRITE A BOOK. Then we get into her strategies for managing advance reader teams, choosing the right public relations firm, time management and even the importance of having a set of professionally done author photos.
Before getting into the business of writing I spent twenty-five years in the technology business as a financial guy, and then as a serial entrepreneur. I know what it takes to start and run a successful business.