by Stephen | May 16, 2018 | Business, Mailing Lists
When speaking with authors about GDPR, I get a variety of responses that range from a thoughtful what are you talking about to a sense of panic. If you’re in the “what are you talking about” category, GDPR is the General Data Protection Regulation rule in the EU that will govern data protection and privacy for individuals within the European Union.
Today’s guest is author BL (Barb) Berry, and as you’ll hear in the interview, her job forced her to take a hard look at GDPR, and then to take an even deeper look at how it might impact her career as a romance author. She shares what’s she’s doing for GDPR in this interview.
by Stephen | Nov 28, 2016 | Launch Strategy, Mailing Lists, Marketing, Optimization, Planning
Author Martha Carr joins us to talk about the rapid release launch strategy she’s using to launch the Wallis Jones thriller series. We discuss her plan, which is to publish six books in 91 days. She explains why she’s releasing the books so quickly, what she hopes to accomplish by doing so, and why she’s willing to come back to report on her progress after each new release. To Martha, it’s all just data, and we’ll all learn from her data in the high-wire act that is her launch process.
by Stephen | Nov 21, 2016 | Launch Strategy, Mailing Lists, Planning
If you write fiction, you know the value of writing a series, or maybe two. Or maybe you’ve been writing for a while, and you’ve written a series, then moved on to a second or even a third series. But how many different series can, or should you write a once? Author Deborah Coonts joins us to talk about the different series she’s actively writing now.
by Stephen | Sep 26, 2016 | Advertising, Mailing Lists, Promotions
Stephanie J. Pajonas joins us this week to discuss how combining a good welcome email sequence and a sound strategy for adding new users to your email list can help to fuel sales growth for your books.
Before getting into the business of writing I spent twenty-five years in the technology business as a financial guy, and then as a serial entrepreneur. I know what it takes to start and run a successful business.