CS03: Martha Carr Launch Strategy Case Study, Episode 3 of 6

CS03: Martha Carr Launch Strategy Case Study, Episode 3 of 6

Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This is episode three of a six episode, nearly real-time case study. Michael Anderle joins us again this week to add perspective to the results Martha has seen to date. (Be sure to subscribe, so you don’t miss an episode of the case study.)

CS02: Martha Carr Launch Strategy Case Study, Episode 2 of 6

CS02: Martha Carr Launch Strategy Case Study, Episode 2 of 6

Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This is episode two of a six episode, nearly real-time case study we’re doing with Martha. In this week’s episode, Martha’s mentor in the process, Michael Anderle joins us to add some perspective to the results Martha has seen to date. (Be sure you’re subscribed, so you don’t miss an episode of the case study.)

Martha Carr Launch Strategy Case Study – Episode 1 of 6

Martha Carr Launch Strategy Case Study – Episode 1 of 6

Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This show is episode one of a six episode, nearly real-time case study we’ll be doing with Martha. Be sure you’re subscribed, so you don’t miss an episode.

TAB098: Walking a Series Launch Tightrope, with Martha Carr

TAB098: Walking a Series Launch Tightrope, with Martha Carr

Author Martha Carr joins us to talk about the rapid release launch strategy she’s using to launch the Wallis Jones thriller series. We discuss her plan, which is to publish six books in 91 days. She explains why she’s releasing the books so quickly, what she hopes to accomplish by doing so, and why she’s willing to come back to report on her progress after each new release. To Martha, it’s all just data, and we’ll all learn from her data in the high-wire act that is her launch process.