Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This show is episode one of a six episode, nearly real-time case study we’ll be doing with Martha. Be sure you’re subscribed, so you don’t miss an episode.
Author Martha Carr joins us to talk about the rapid release launch strategy she’s using to launch the Wallis Jones thriller series. We discuss her plan, which is to publish six books in 91 days. She explains why she’s releasing the books so quickly, what she hopes to accomplish by doing so, and why she’s willing to come back to report on her progress after each new release. To Martha, it’s all just data, and we’ll all learn from her data in the high-wire act that is her launch process.
If you write fiction, you know the value of writing a series, or maybe two. Or maybe you’ve been writing for a while, and you’ve written a series, then moved on to a second or even a third series. But how many different series can, or should you write a once? Author Deborah Coonts joins us to talk about the different series she’s actively writing now.
Honorée Corder joins the show to discuss the launch process she used for her latest work, YOU MUST WRITE A BOOK. Then we get into her strategies for managing advance reader teams, choosing the right public relations firm, time management and even the importance of having a set of professionally done author photos.