Our guest is USA Today bestselling author Michelle Spiva. In addition to her work as an author, she’s also a counselor, a writing coach, and an extreme data geek. In this show, we discuss things like avoiding the fear of data, learning from books that are winners, her version of survivor bias, revenue management, push versus pull marketing, and all with lots of examples that will help us to put Michelle’s teaching into action.
Building a backlist is a cornerstone to a successful indie author’s career. Chris Fox joins us this week to explain the how, when and why of relaunching a novel, a series or an entire backlist.
Author and podcast partner Taylor Stevens joins us this week to share her thoughts on planning and executing your next book event. Taylor is a New York Times bestselling and award-winning author who has planned and held book events around the country, and she shares her tips for making your next event a success.
Pronoun announced that they’re now offing library distribution for indie last week through Overdrive and bibliotheca. We discuss how that works and more with Pronoun’s head of marketing, Justin Renard.
It’s easy to get lost in the world of book marketing. In this episode, Chris Syme helps us to keep it simple, focusing on what really matters, which is following the marketing plan that is right for you.
Author’s Honorée Corder and Brian Meeks consider the marketing mindset that they believe is critical to being able to market your books effectively in today’s crowded market as well as their new book, The Prosperous Writer’s Guide to Finding Readers.