TAB114: Making the Most Your Author Email List with Larissa Reynolds

TAB114: Making the Most Your Author Email List with Larissa Reynolds

This week’s show is all about your email list, and we’ll cover it from the basics of why you should have one, to the specifics, of things like how often to send and why.

This week’s guest is Larissa Reynolds, an email marketing guru who enjoys nothing more than helping authors make the most of their relationship with readers through their email lists.

We start with the why question. Why should authors have an email list? Then we delve into things like how to attract subscribers, how often to email those subscribers, the importance of something called your sender reputation. We consider mobile, and why you should assume that most readers will see your email on a mobile device, why you might want to check your formatting several times a year and more.

CS02: Martha Carr Launch Strategy Case Study, Episode 2 of 6

CS02: Martha Carr Launch Strategy Case Study, Episode 2 of 6

Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This is episode two of a six episode, nearly real-time case study we’re doing with Martha. In this week’s episode, Martha’s mentor in the process, Michael Anderle joins us to add some perspective to the results Martha has seen to date. (Be sure you’re subscribed, so you don’t miss an episode of the case study.)