TAB128: A Deep Dive into Using Data as an Author with Michelle Spiva

TAB128: A Deep Dive into Using Data as an Author with Michelle Spiva

Our guest is USA Today bestselling author Michelle Spiva. In addition to her work as an author, she’s also a counselor, a writing coach, and an extreme data geek. In this show, we discuss things like avoiding the fear of data, learning from books that are winners, her version of survivor bias, revenue management, push versus pull marketing, and all with lots of examples that will help us to put Michelle’s teaching into action.

TAB116: Developing Your Marketing Mindset

TAB116: Developing Your Marketing Mindset

Author’s Honorée Corder and Brian Meeks consider the marketing mindset that they believe is critical to being able to market your books effectively in today’s crowded market as well as their new book, The Prosperous Writer’s Guide to Finding Readers.