TAB129: Using Research as a Springboard to Mega Success with Shayne Silvers

TAB129: Using Research as a Springboard to Mega Success with Shayne Silvers

Have you ever asked yourself, what could happen if you took this author thing seriously? Today’s guest is Shayne Silvers, an author who asked himself that question in early 2016. He spent six months research how to best position his books in front of the right readers and then applied what he’d learned. This interview is a great combination of ‘how to’ and inspiration that I think you’ll really enjoy.

TAB114: Making the Most Your Author Email List with Larissa Reynolds

TAB114: Making the Most Your Author Email List with Larissa Reynolds

This week’s show is all about your email list, and we’ll cover it from the basics of why you should have one, to the specifics, of things like how often to send and why.

This week’s guest is Larissa Reynolds, an email marketing guru who enjoys nothing more than helping authors make the most of their relationship with readers through their email lists.

We start with the why question. Why should authors have an email list? Then we delve into things like how to attract subscribers, how often to email those subscribers, the importance of something called your sender reputation. We consider mobile, and why you should assume that most readers will see your email on a mobile device, why you might want to check your formatting several times a year and more.

TAB113:  Finding the Time to Build a Successful Writing Career

TAB113: Finding the Time to Build a Successful Writing Career

The idea for this episode came from a listener who wanted to hear from a guest who was more like him. Someone with a spouse, family, kids, responsibilities, not enough time to write and a lack of money for marketing.

The first name that came to mind when I read the request was today’s guest, Justin Sloan. He spent five years as a Marine and has a master degree in creative writing from John Hopkins. He also has a wife, a job, and a young family. Justin joins us this week to discuss the balancing act between writing, work, and family.