This week’s show is all about your email list, and we’ll cover it from the basics of why you should have one, to the specifics, of things like how often to send and why.
This week’s guest is Larissa Reynolds, an email marketing guru who enjoys nothing more than helping authors make the most of their relationship with readers through their email lists.
We start with the why question. Why should authors have an email list? Then we delve into things like how to attract subscribers, how often to email those subscribers, the importance of something called your sender reputation. We consider mobile, and why you should assume that most readers will see your email on a mobile device, why you might want to check your formatting several times a year and more.
The idea for this episode came from a listener who wanted to hear from a guest who was more like him. Someone with a spouse, family, kids, responsibilities, not enough time to write and a lack of money for marketing.
The first name that came to mind when I read the request was today’s guest, Justin Sloan. He spent five years as a Marine and has a master degree in creative writing from John Hopkins. He also has a wife, a job, and a young family. Justin joins us this week to discuss the balancing act between writing, work, and family.
Scott Baker joins us to discuss how writers can use dictation to supercharge their writing output and protect their health. We take a deep dive into the whys and hows of using Dragon Dictation as an author, including Scott’s recommendations for software and hardware.
Using the correct keywords can improve visibility for your book dramatically at Amazon, whether you write fiction or non-fiction. Dave Chesson, the KindlePreneur joins us.
Three indie authors and a professional book designer join the show to discuss the various options available for formatting ebooks. Jake Devlin, C.A. Newsome, S.J Pajonas and The Book Design Guy, John Gibson each format an example ebook using their preferred technology and we compare costs, time involved and the results for each method used.
Work harder, write more, sleep less, publish the next book. It’s the path to success as an indie author, right? What happens if that’s not a viable track for you? This week’s show is a conversation with between Taylor Stevens and Stephen about what to do when you find that pushing yourself to work harder and faster no longer works.