by Stephen | Mar 20, 2017 | Marketing, Optimization, Podcasts
Author Biz listeners agree that book descriptions are one of the most useful elements in selling their books. So why are we so afraid of writing book blurbs? Author, teacher and podcast host Bryan Cohen joins us to discuss why book descriptions are so important and then we consider the four essential elements of any book description.
by Jen McDonnell | Feb 20, 2017 | Data Analytics, Marketing
Author and data analyst Brian D. Meeks joins the podcast this week to discuss the new book he co-authored with Honoree Corder, The Prosperous Writer’s Guide to Making More Money, and to examine the ways in which data analytics can help you make more money as an author.
by Jen McDonnell | Jan 30, 2017 | Audiobooks, Marketing, Promotions
Narrator Karen Commins joins us this week to share several no-cost or low-cost ways in which authors can promote their audiobooks. We also get into topics like time involved to create an audiobook and the relationship between author and narrator.
by Stephen | Dec 21, 2016 | Launch Strategy, Marketing
Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This is episode two of a six episode, nearly real-time case study we’re doing with Martha. In this week’s episode, Martha’s mentor in the process, Michael Anderle joins us to add some perspective to the results Martha has seen to date. (Be sure you’re subscribed, so you don’t miss an episode of the case study.)
by Stephen | Dec 5, 2016 | Marketing, Publishing
More authors are participating in anthologies than ever before. Author and anthology editor/producer Patrice Fitzgerald joins us this week to discuss best practices for anthologies, whether you’re a participant or a producer.
by Stephen | Nov 28, 2016 | Launch Strategy, Mailing Lists, Marketing, Optimization, Planning
Author Martha Carr joins us to talk about the rapid release launch strategy she’s using to launch the Wallis Jones thriller series. We discuss her plan, which is to publish six books in 91 days. She explains why she’s releasing the books so quickly, what she hopes to accomplish by doing so, and why she’s willing to come back to report on her progress after each new release. To Martha, it’s all just data, and we’ll all learn from her data in the high-wire act that is her launch process.