This week’s show is all about your email list, and we’ll cover it from the basics of why you should have one, to the specifics, of things like how often to send and why.
This week’s guest is Larissa Reynolds, an email marketing guru who enjoys nothing more than helping authors make the most of their relationship with readers through their email lists.
We start with the why question. Why should authors have an email list? Then we delve into things like how to attract subscribers, how often to email those subscribers, the importance of something called your sender reputation. We consider mobile, and why you should assume that most readers will see your email on a mobile device, why you might want to check your formatting several times a year and more.
Author Biz listeners agree that book descriptions are one of the most useful elements in selling their books. So why are we so afraid of writing book blurbs? Author, teacher and podcast host Bryan Cohen joins us to discuss why book descriptions are so important and then we consider the four essential elements of any book description.
Author and data analyst Brian D. Meeks joins the podcast this week to discuss the new book he co-authored with Honoree Corder, The Prosperous Writer’s Guide to Making More Money, and to examine the ways in which data analytics can help you make more money as an author.
Narrator Karen Commins joins us this week to share several no-cost or low-cost ways in which authors can promote their audiobooks. We also get into topics like time involved to create an audiobook and the relationship between author and narrator.
Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This is episode two of a six episode, nearly real-time case study we’re doing with Martha. In this week’s episode, Martha’s mentor in the process, Michael Anderle joins us to add some perspective to the results Martha has seen to date. (Be sure you’re subscribed, so you don’t miss an episode of the case study.)
More authors are participating in anthologies than ever before. Author and anthology editor/producer Patrice Fitzgerald joins us this week to discuss best practices for anthologies, whether you’re a participant or a producer.