Building a backlist is a cornerstone to a successful indie author’s career. Chris Fox joins us this week to explain the how, when and why of relaunching a novel, a series or an entire backlist.
Author and podcast partner Taylor Stevens joins us this week to share her thoughts on planning and executing your next book event. Taylor is a New York Times bestselling and award-winning author who has planned and held book events around the country, and she shares her tips for making your next event a success.
Pronoun announced that they’re now offing library distribution for indie last week through Overdrive and bibliotheca. We discuss how that works and more with Pronoun’s head of marketing, Justin Renard.
It’s easy to get lost in the world of book marketing. In this episode, Chris Syme helps us to keep it simple, focusing on what really matters, which is following the marketing plan that is right for you.
Author’s Honorée Corder and Brian Meeks consider the marketing mindset that they believe is critical to being able to market your books effectively in today’s crowded market as well as their new book, The Prosperous Writer’s Guide to Finding Readers.
This week’s show is all about your email list, and we’ll cover it from the basics of why you should have one, to the specifics, of things like how often to send and why.
This week’s guest is Larissa Reynolds, an email marketing guru who enjoys nothing more than helping authors make the most of their relationship with readers through their email lists.
We start with the why question. Why should authors have an email list? Then we delve into things like how to attract subscribers, how often to email those subscribers, the importance of something called your sender reputation. We consider mobile, and why you should assume that most readers will see your email on a mobile device, why you might want to check your formatting several times a year and more.