TAB098: Walking a Series Launch Tightrope, with Martha Carr

TAB098: Walking a Series Launch Tightrope, with Martha Carr

Author Martha Carr joins us to talk about the rapid release launch strategy she’s using to launch the Wallis Jones thriller series. We discuss her plan, which is to publish six books in 91 days. She explains why she’s releasing the books so quickly, what she hopes to accomplish by doing so, and why she’s willing to come back to report on her progress after each new release. To Martha, it’s all just data, and we’ll all learn from her data in the high-wire act that is her launch process.

I was a guest on the Smarty Pants Marketing Podcast

Chris Syme (our guest on TAB077) invited me to her new Smarty Pants Book Marketing Podcast, and the episode was released yesterday.  We had a blast talking about the changes technology has delivered to authors, the essential skills indie authors need to develop, the...