by Stephen | Jun 6, 2018 | How To, Marketing
This week’s show is all about Crisis Management, which is NOT, as you might expect, just managing a crisis when you’re in the middle of one. What it can and should be is a process of training yourself to recognize and to deal with potential threats quickly and without allowing your emotions to become involved.
Our guest is a longtime favorite of the show, author, speaker and teacher, Chris Syme. Many of us know Chris as an author marketing expert, but her early training was in Crisis Management.
by Stephen | Nov 28, 2017 | How To, Motivational
Have you ever asked yourself, what could happen if you took this author thing seriously? Today’s guest is Shayne Silvers, an author who asked himself that question in early 2016. He spent six months research how to best position his books in front of the right readers and then applied what he’d learned. This interview is a great combination of ‘how to’ and inspiration that I think you’ll really enjoy.
by Stephen | Jul 17, 2017 | focus, How To, Motivational
The pressures of life, jobs, family, friends and keeping the ship afloat can make running your author business feel like a juggling act with no end in sight. Author Jim Heskett joins us to discuss his new book, The Juggling Author and to share his tips for successfully juggling everything in your busy life.
by Stephen | May 22, 2017 | How To, Marketing
This week’s show is all about your email list, and we’ll cover it from the basics of why you should have one, to the specifics, of things like how often to send and why.
This week’s guest is Larissa Reynolds, an email marketing guru who enjoys nothing more than helping authors make the most of their relationship with readers through their email lists.
We start with the why question. Why should authors have an email list? Then we delve into things like how to attract subscribers, how often to email those subscribers, the importance of something called your sender reputation. We consider mobile, and why you should assume that most readers will see your email on a mobile device, why you might want to check your formatting several times a year and more.
by Stephen | May 15, 2017 | focus, How To, Launch Strategy
The idea for this episode came from a listener who wanted to hear from a guest who was more like him. Someone with a spouse, family, kids, responsibilities, not enough time to write and a lack of money for marketing.
The first name that came to mind when I read the request was today’s guest, Justin Sloan. He spent five years as a Marine and has a master degree in creative writing from John Hopkins. He also has a wife, a job, and a young family. Justin joins us this week to discuss the balancing act between writing, work, and family.
by Jen McDonnell | Jan 16, 2017 | Dictation, How To, Toolkit
Scott Baker joins us to discuss how writers can use dictation to supercharge their writing output and protect their health. We take a deep dive into the whys and hows of using Dragon Dictation as an author, including Scott’s recommendations for software and hardware.
Before getting into the business of writing I spent twenty-five years in the technology business as a financial guy, and then as a serial entrepreneur. I know what it takes to start and run a successful business.