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This week’s show is all about your email list, and we’ll cover it from the basics of why you should have one, to the specifics, of things like how often to send and why.
This week’s guest is Larissa Reynolds, an email marketing guru who enjoys nothing more than helping authors make the most of their relationship with readers through their email lists.
This show is packed with useful information, in fact, I wound up keeping two sets of notes while Larissa and I were talking. One notebook held my usual notes for follow-up questions, but the second contains specific things that I need to do better with my email lists.
We start with the why question. Why should authors have an email list? Then we delve into things like how to attract subscribers, how often to email those subscribers, the importance of something called your sender reputation. We consider mobile, and why you should assume that most readers will see your email on a mobile device, why you might want to check your formatting several times a year and more.
Larissa’s website: www.fictioninsidersclub.com/
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Enjoyed this interview.
Man, the last couple guests have been all over the place – was hoping for steady, simple digression-free answers to your excellent questions. Your final question was the key for me – What does an author do who is just starting off and has a first release coming out in 6 weeks? Didn’t get that one answered sufficiently!
As always, some great information. I’ve been mail only when I have a new release, I’m going to have to update my thinking…Many thanks, another great show.
This episode certainly caused me to update some of my thinking 🙂 Thanks, Mike!
Thanks for the comment, Ted. If there’s a problem with the content it’s on me, not the guest.