by Stephen | Mar 20, 2017 | Marketing, Optimization, Podcasts
Author Biz listeners agree that book descriptions are one of the most useful elements in selling their books. So why are we so afraid of writing book blurbs? Author, teacher and podcast host Bryan Cohen joins us to discuss why book descriptions are so important and then we consider the four essential elements of any book description.
by Stephen | Feb 3, 2017 | Launch Strategy
Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This is episode four of a six episode, nearly real-time case study. (Be sure to subscribe, so you don’t miss an episode of the case study.)
by Stephen | Jan 10, 2017 | Launch Strategy
Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This is episode three of a six episode, nearly real-time case study. Michael Anderle joins us again this week to add perspective to the results Martha has seen to date. (Be sure to subscribe, so you don’t miss an episode of the case study.)
by Stephen | Dec 21, 2016 | Launch Strategy, Marketing
Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This is episode two of a six episode, nearly real-time case study we’re doing with Martha. In this week’s episode, Martha’s mentor in the process, Michael Anderle joins us to add some perspective to the results Martha has seen to date. (Be sure you’re subscribed, so you don’t miss an episode of the case study.)
by Stephen | Dec 19, 2016 | Formatting, Getting Technical, How To
Three indie authors and a professional book designer join the show to discuss the various options available for formatting ebooks. Jake Devlin, C.A. Newsome, S.J Pajonas and The Book Design Guy, John Gibson each format an example ebook using their preferred technology and we compare costs, time involved and the results for each method used.