by Stephen | Jun 13, 2018 | Distribution, Marketing
In this week’s episode, we discuss the idea of going wide with a portion of your books. Our guest is best-selling indie author Scott Paul, who writes fantasy and science fiction under the name of T.S. Paul.
Scott’s journey as an indie author is fairly short and definitely spectacular. He goes his own way as an author and is willing to step way outside the box when it comes to his author business.
by Stephen | Jun 6, 2018 | How To, Marketing
This week’s show is all about Crisis Management, which is NOT, as you might expect, just managing a crisis when you’re in the middle of one. What it can and should be is a process of training yourself to recognize and to deal with potential threats quickly and without allowing your emotions to become involved.
Our guest is a longtime favorite of the show, author, speaker and teacher, Chris Syme. Many of us know Chris as an author marketing expert, but her early training was in Crisis Management.
by Stephen | May 30, 2018 | Marketing, Uncategorized
Today’s show is about audience building. Most authors listen to and learn from other authors. Maybe through podcasts, or in books written by authors on how they’ve done it, or maybe we just learn by asking questions in social media groups, or at conferences. But there are other creative entrepreneurs out there who deal with the same need to build fan bases. Artists, photographers, filmmakers, musicians and others.
What can we learn from them and how they build their businesses? That’s something I’ve been thinking about a lot recently, and so I’m very pleased to have Singer/Songwriter, Author and Creative Entrepreneur Charlotte Eriksson as this week’s guest.
by Stephen | May 9, 2018 | Marketing, Planning, Series Fiction
This week’s guest is author Bobbi Holmes, who joined us on episode 82 almost two years ago when we discussed pre-orders. She shares her thoughts on finding a publication schedule that can work with your life, and what has worked for her in publishing sixteen books over the past four years.
by Stephen | May 2, 2018 | Marketing, Publishing
In today’s episode, we take close look at the process romance author, Jami Albright uses to keep her books tickling the Amazon algorithms, staying near the top of the sales charts, and generating around $5,000 in royalties each month. Jami manages all of this despite the fact that she’s published only two books, both in the last year.
by Stephen | Nov 15, 2017 | Data Analytics, Marketing
Our guest is USA Today bestselling author Michelle Spiva. In addition to her work as an author, she’s also a counselor, a writing coach, and an extreme data geek. In this show, we discuss things like avoiding the fear of data, learning from books that are winners, her version of survivor bias, revenue management, push versus pull marketing, and all with lots of examples that will help us to put Michelle’s teaching into action.