In today’s show, we take a deep dive into a variety of ways you can use data to improve the sales of your books.

Our guest is USA Today bestselling author Michelle Spiva. In addition to her work as an author, she’s also a counselor, a writing coach, and an extreme data geek. In this episode, we talk briefly about her work as an author, and then get into the types of data authors can use to increase the sales of their books.

We’ll discuss things like avoiding the fear of data, learning from books that are winners, her version of survivor bias, revenue management, push versus pull marketing, and all with lots of examples that will help us to put Michelle’s teaching into action.


Michelle’s Facebook page 

Michelle’s author website

K-lytics Website (affiliate link)

YASIV website

The YouTube video Michelle mentioned during the show is here.

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