My guest this week is Chris Syme, she’s the founder of CKSyme Media Group, where she works with authors as a book marketing consultant, she’s a podcaster, co-hosting the cleverly named Smarty Pants Book Marketing podcast with her daughter, Becca, and she’s an author with a new book. She’s just released, Newbie’s Guide To Sell More Books With Less Marketing.

I’m a big fan of Chris’s work and especially her common sense approach to book marketing.

Sell More Books with Less MarketingThis episode is all about book marketing, from platform building, including your website, email list, and social media accounts, to the importance of following a marketing plan that fits the specific goals you have for your author business.

We also talk a bit about avoiding marketing FOMO, or the fear of missing out on the next big thing, you know that thing you read about on Facebook, that’s like a book selling miracle. Those things that pull you away from your writing and away from your marketing plan.


Buy Chris’s Book at Amazon

Chris’s Website

Smarty Pant’s Marketing Podcast

Blog Post – 5 Steps to Kick Your Marketing Fomo to the Curb at Jane Friedman’s website.

Smarty Pants Marketing show on Platform Levels

Thanks for Listening!

Thanks so much for joining us again this week.

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