TAB128: A Deep Dive into Using Data as an Author with Michelle Spiva
Our guest is USA Today bestselling author Michelle Spiva. In addition to her work as an author, she’s also a counselor, a writing coach, and an extreme data geek. In this show, we discuss things like avoiding the fear of data, learning from books that are winners, her version of survivor bias, revenue management, push versus pull marketing, and all with lots of examples that will help us to put Michelle’s teaching into action.
Before getting into the business of writing I spent twenty-five years in the technology business as a financial guy, and then as a serial entrepreneur. I know what it takes to start and run a successful business.