TAB138: What Can Authors Learn From Musicians About Audience Building?

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Let’s talk about how most authors learn best practices for audience building.  Primarily, we listen to and learn from other authors. Maybe on podcasts, like this one, or in books written by authors on how they’ve done it, or maybe we just learn by asking questions in social media groups, or at conferences.

But there are other creative entrepreneurs out there who deal with the same need to build fan bases.  Artists, photographers, filmmakers, musicians and more.

What can we learn from them and how they build their businesses?  That’s something I’ve been thinking about a lot recently, and so I’m very pleased to have Singer/Songwriter, Author and Creative Entrepreneur Charlotte Eriksson as this week’s guest.

The intro music for this episode comes from a song called White Spaces, written and performed by Charlotte, who as you’ll hear during the interview has branded herself as The Glass Child.

I Listened to her music while doing the research for this episode, and what I learned while doing that research is that she’s a talented marketer who has built an enormous audience for her work in both music and writing.

In this episode, We’ll talk about what Charlotte does to build her audience and how it applies to authors, and even do a little comparing and contrasting.  Then we’ll close the show with another of Charlotte’s songs, titled Save Me.

Links

• Charlotte’s Website- http://www.charlotteeriksson.com/
• Charlotte’s Spotify Page (Listen to her music) 
• Online Store Creator- https://www.bigcartel.com/
• Book Printing Services- https://www.bookprinting.co.uk/
• Blue Ocean Strategy – Available at Amazon.com
• Ryan Holiday- https://ryanholiday.net/

Thanks for Listening!

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