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This actually, is the first episode in our new How-To Series, a group of episodes where guests and I will take a deep dive into a single topic.
In this first episode, author MD Cooper, aka, Michael Cooper, who, as you’ll hear very early on in the show has completely transformed his author business through the use of Facebook ads.
Michael wrote a four-part series outlining his process for the 20booksto50k group on Facebook. You can find that series inside that group, or I’ll post a single file version of the same thing in the Author Biz Facebook group.
The response to the series was so great that Michael decided to add even more detail and plenty of helpful screenshots to turn the entire thing into an ebook, which is available at Amazon here.
There will also be a PDF version of the original posts in the 20booksto50k group, as well as The Author Biz group. You are in the Author Biz Facebook group, right? If not, click here and join us.
Since this is the first episode of the How-To series, please let me know what you think. Do you like it? What could I do to improve things? What other subjects would you like me to cover in the series? You can email me (check the contact page) or just post in the Facebook group.
Links:
Buy HELP! My Facebook Ads Suck
Michael’s Amazon author page
MD Cooper Author Facebook Page
20 Books to 50k Facebook Page
Michael’s website for fiction www.aeon14.com
Thanks for Listening!
Thanks so much for joining us again this week.
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Before getting into the business of writing I spent twenty-five years in the technology business as a financial guy, and then as a serial entrepreneur. I know what it takes to start and run a successful business.
Stephen! Michael! I loved this episode! I gleaned some great tips on FB copy, ad targeting, and ad mechanics from a more in-depth exploration of this topic. I feel like everyone is afraid to take out Mark Dawson’s steam but I truly appreciate THIS kind of podcast episode because it 1) Dives into (Facebook) Ad Mysteries and 2) provides useful information to us newer folks—as does most of your podcast series. Thank you for sharing your desire to know how things work in this exciting field.
Hi, Damien – Thanks for letting us know you enjoyed this one! One of the great things about the indie community is the willingness of successful authors, like Michael, to share what’s working for them. There are so many ideas in this interview and of course, the series he wrote, that can save people serious time and money while learning the process.
Such a great episode I’m going to listen to it again tomorrow. Thanks for sharing.
Thanks, Doug!
So full of relevant and practical info. This is one to listen to a few times while taking notes. Stephen, Michael, thanks for digging in deep to give super valuable content. Looking forward to creating all the Facebook ads.
Loved this! Question: you mentioned early in the podcast that you were going to give a link for how to do the math in calculating the lifetime value of a reader. Is there a link to that somewhere? I probably missed it above?
Michael, I have purchased your book and am loving it. I can’t seem to download the spreadsheets though. Please help!
Hi Sean,
When you’re looking at the spreadsheet on google docs, click “file” and then “download as”. You should see options to pull it down in whichever format you prefer.
I’ve tried all that and more. I can get the text but the formulas don’t download.
Thank you! Really enjoying the book, highly recommended to anyone reading this!
Sean
Strange, I just tested it in an incognito window and downloaded the excel spreadsheet and the formulas are all there. The boxes highlighted in green have no formulas as they’re there for you to fill in. Can you confirm that other fields don’t have formulas?