CS02: Martha Carr Launch Strategy Case Study, Episode 2 of 6 |

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Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. A fellow author, when seeing how calm Martha appears about all of this has given her the moniker, The Zen Killer of Thrillers, which seems appropriate.

Book Two in her Wallis Jones Series, TRAITOR’S REVENGE was published on December 8th, and we examine the results of the release, as well as the pre-orders for book three in the series, THE KEEPER RETURNS.

Martha’s mentor in the process, Michael Anderle joins us in this episode to give some perspective to Martha’s sales numbers and to compare the numbers to his first three weeks of sales, roughly one year ago.

Episode three of our case study will air in approximately two weeks. Please subscribe to be sure you don’t miss an episode:

Wallis Jones launch schedule:

The List Conspiracy (Wallis Jones #1) on sale – December 1st
The Trader’s Revenge (Wallis Jones #2) on pre-order Dec. 1st, on sale Dec. 8th
The Keeper Returns (Wallis Jones #3) on pre-order Dec. 8th, on sale Dec. 22nd
The Circle Rises (Wallis Jones #4) on pre-order Dec. 22nd, on sale Jan 9th
The Watcher’s Revolt (Wallis Jones #5) on pre-order Jan. 9th, on sale Jan. 31st
The Butterfly Project (Wallis Jones #6) on pre-order Jan. 31st, on sale Feb. 22nd