Author and Entrepreneur Fauzia Burke is the guest on this episode of The Author Biz
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Today’s topic is online marketing for busy authors. How’s that for a hook to a post and a show, right?
Well, that’s actually the title of a new book by Fauzia Burke. After spending 20 years helping authors promote their work online, Fauzia has finally written a book, which she calls a Step-by-Step guide to help us navigate the dizzying range of online marketing options available to us today as authors.
In addition to her work as an author, Fauzia is the founder and President of FSB Associates. She’s worked in book marketing and publicity for all of her professional life. After starting her career in the marketing departments of two large publishers, she founded FSB, one of the first firms to specialize in Internet publicity and marketing for publishers and authors, in 1995.
We cover a lot of ground in this 48-minute interview, including topics like author branding and the importance of identifying your reading audience. Then we discuss various ways in which you can, and should, engage with your readers, now matter where you are in your writing journey.
Fauzia Burke Interview Notes:
Fauzia shares her professional history as the founder and president of FSB Associates and her 20-year history of book promotions.
We discuss the ways in promoting her first book, ONLINE MARKETING FOR BUSY AUTHORS, is different than her experience promoting the books of her clients.
We discuss the difference between marketing, publicity and public relations.
Fauzia shares her thoughts on the long term benefits of relationship building as an author.
We discuss the specifics of her marketing plan for ONLINE MARKETING FOR BUSY AUTHORS
We discuss the importance of branding yourself as an author, with a focus on branding for novelists.
We discuss the importance of analytics and Fauzia shares the metrics she feels are the most important for authors to track.
Knowing your readers is essential for any author. Fauzia shares some tips on how narrowing your focus can help you reach your readers more effectively.
We discuss the importance of reader engagement to the long term success of any author.
Fauzia shares specific advice for both new, or aspiring authors, and for authors who have already published several books.
Links:
- Fauzia’s websites: FauziaBurke.Com and www.FSBassociates.com
- Purchase ONLINE MARKETING FOR BUSY AUTHORS at Amazon
- Fauzia on Social Media Facebook and Twitter.
Thanks for Listening!
Thanks so much for joining me again this week.
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Thanks to Fauzia Burke for joining us this week!
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Before getting into the business of writing I spent twenty-five years in the technology business as a financial guy, and then as a serial entrepreneur. I know what it takes to start and run a successful business.
Stephen, another great show. You always interview interesting guests, who have a lot to offer indie authors (including nonfiction ones like myself). I look forward to reading Fauzia’s new book. I may even hire her for my own publicity needs!
Thanks, Adam – She was terrific. I heard from someone yesterday who listened to the audio version of the book and she’s loving it.
Fauzia Burke, I downloaded your book on Audible and have been listening. Thank you so much for the tips that you give, they help quell my anxiety about being a new author and what that looks like. Your book reinforces the need for really interacting with your community and how to do so. Thank you for your book. In addition I want to especially thank Stephen Campbell for this show, and now, for extending his kindness to some great “in person” help with the author’s journey in today’s world! Your tips are so helpful and your energy is wonderful! Thank you!
Fauzia was a wealth of valuable information. I’m glad you enjoyed the show so much that you bought a copy of the audiobook. It was great connecting with you earlier today. Thanks for your suggestions for the show.