New York Times and USA Today bestselling author Joanna Penn is the guest today on The Author Biz.

Joanna Penn

Joanna Penn

On The Author Biz Podcast, we talk about the business of being an author. So when Joanna Penn, one of my favorite authors, bloggers and podcasters wrote a book called BUSINESS FOR AUTHORS, I was anxious to have her as a guest on the show.

Joanna has been an inspiration to me for the past several years, and speaking with her for this interview, was like attending a clinic on the author business.

If you’re an author, whether self or traditionally published, her book is filled with useful information, covering each of the different functions needed to operate your business.

Of course, Joanna doesn’t just write non-fiction books for authors. She also publishes what she calls Thrillers on the Edge under the name of J.F. Penn, and she’s a popular public speaker.

We spent the first part of the interview discussing the book, and why she wrote it, then we start getting into some of the details. Things like:

  • What is the mindset needed for an author to see herself as an employee of her own business?
  • How receptive does Joanna think authors are to learning about business?
  • What’s the difference between working on your business, and working in your business. How does Joanna keep the roles separate?
  • Taking the long view towards building your author platform, with several specific examples of how long it took Joanna to build hers, and what she did to build it.
  • How important is long term thinking when setting the expectations for your author business?
  • What are the different methods of distributing books overseas? From the easy, to the bleeding edge of difficult.
  • How does the Internet help to amplify your voice as an author.
  • How the dispute between Amazon and Hachette encouraged Joanna to begin offering books for sale on The Creative Penn website, in addition to the more traditional digital outlets she’s used for years.
  • What does Joanna see coming that she thinks authors should consider for their business over the next few years?
  • The two different worlds of publishing, and why Joanna has chosen to spend her time in the world that’s happy and thriving.

Interview Links:

Joanna’s primary website –

J.F. Penn’s website for Thrillers on the Edge –

The Creative Penn Podcast – via iTunes

Joanna Penn’s Amazon Author Page

J.F. Penn’s Amazon Author Page

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