TAB116: Developing Your Marketing Mindset

TAB116: Developing Your Marketing Mindset

Author’s Honorée Corder and Brian Meeks consider the marketing mindset that they believe is critical to being able to market your books effectively in today’s crowded market as well as their new book, The Prosperous Writer’s Guide to Finding Readers.

TAB114: Making the Most Your Author Email List with Larissa Reynolds

TAB114: Making the Most Your Author Email List with Larissa Reynolds

This week’s show is all about your email list, and we’ll cover it from the basics of why you should have one, to the specifics, of things like how often to send and why.

This week’s guest is Larissa Reynolds, an email marketing guru who enjoys nothing more than helping authors make the most of their relationship with readers through their email lists.

We start with the why question. Why should authors have an email list? Then we delve into things like how to attract subscribers, how often to email those subscribers, the importance of something called your sender reputation. We consider mobile, and why you should assume that most readers will see your email on a mobile device, why you might want to check your formatting several times a year and more.

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