CS03: Martha Carr Launch Strategy Case Study, Episode 3 of 6

Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This is episode three of a six episode, nearly real-time case study. Michael Anderle joins us again this week to add perspective to the results Martha has seen to date. (Be sure to subscribe, so you don’t miss an episode of the case study.)