CS02: Martha Carr Launch Strategy Case Study, Episode 2 of 6

Martha Carr is publishing six thrillers over the course of 91 days, and she’s agreed to share sales and marketing details with us after each book is released to discuss how the series is performing. This is episode two of a six episode, nearly real-time case study we’re doing with Martha. In this week’s episode, Martha’s mentor in the process, Michael Anderle joins us to add some perspective to the results Martha has seen to date. (Be sure you’re subscribed, so you don’t miss an episode of the case study.)