Challenge your Assumptions

USA Today Bestselling Author Annie Bellet (@anniebellet) is the guest in this episode of The Author Biz.

What do you do when you’ve tried everything to sell your books, and nothing is working?

Annie Bellet Author Photo

Today’s guest, Annie Bellet, was in exactly that position two years ago. She believed she’d done everything possible to build her career, but none of what she’d done was working. She was depressed, experiencing health problems, and faced the prospect of finding a job to help pay the bills that were mounting at an alarming rate.

The desperation she felt forced her to challenge some of the assumptions she’d worked under since the beginning of her career.

She set to work engineering a new series using herself as the ideal reader. She made a list of twenty things she enjoyed while reading a book and managed to get nineteen of them into the series. Then she spent months dissecting the Urban Fantasy genre and building a framework for her new series.

D1E6x-N4n0S._SL250_Annie published JUSTICE CALLING, the first book in her Twenty-Sided Sorceress series in July of 2014, with the next three books in the series coming between July and the end of the year.

In this 55-minute episode, Annie shares her inspiring story, the exact process she used to write and publish the series, the assumptions she challenged to relaunch her author business, and plenty of very specific sales information.

One quick warning before you listen – This episode of the podcast does include some swearing, so keep that in mind if there are children in the area when you listen.

Show Notes for Annie Bellet Interview

Annie explains why she chose to share the specifics of her earnings on her blog.

How changing her pricing strategy for books and stories turned around her declining sales.

In 2014 Annie decided to engineer her first series, writing a list of everything she likes to read, spending months thinking and outlining before she wrote the first word of the series.

She describes the process she used to create her Twenty-Sided Sorceress Urban Fantasy series.

She planned an eight book arc for the series, but left an out for herself and the series after the third book, if sales did materialize.

Her initial financial goals for the series was to earn $1,000 per month in royalties.

In 2015, Annie sold over 100,000 copies of her books and earned over $260,000 in royalties, nearly all of which came through organic sales. She did do some advertising, but she spent less than $4,000 advertising her books last year.

Annie shares the exact step-by-step process she used to launch her series.

We discuss what it means to achieve financial success as an author, which Annie describes as like being on a treadmill.

Annie likes to run her author business on offense rather than on defense. She explains what that means to her and how she applies it in her business life.


Annie Bellet website

Annie’s Amazon Author Page

Annie’s Musings on Income post for 2015

Annie on Social – Facebook and Twitter

Thanks for Listening!

Thanks so much for joining me again this week.

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Thanks to Annie Bellet for joining us this week.

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Creative commons image by spphotography2012.